These first 15 years of the 21st Century have been absolutely booming with advances in technology. The exponential rise in conveniences and innovations span the spectrum: from apps to improve eating to technologies that improve surgery to devices that capture precision video to products that simplify old ways of doing life.
Meeting planning companies haven’t been without their own boost of tech-savvy advances. New, smart ways of guiding the experiences of meeting participants via mobile applications and gamification are transforming the landscape for the event industry.
Here’s a recap of some (not all!) of the many ways meeting planners are upping the ante in an industry aimed at creating the best meetings possible. Discover ways your company could improve the engagement of atendees at your well-planned events so objectives are met and your business can flourish:
Registration Apps: Registering for a conference or seminar is often the first interactive experience attendees have with an event planning company. Even though registration apps can be skinned with a company’s branding, making registration simple, intuitive and seamless reflects on the event planning company.
Key to a powerful registration app? capturing the necessary information simply and immediately. There is so much you could gather, consider the following and which are pertinent to your attendees:
Event-Centric Apps: These apps are tailored to your specific event for the time it runs. The goal is to enhance the mobile experience of attendees. When you accept that participants will be attached to their devices most of the event or conference, being available in the palm of their hand is critical.
These apps offer a variety of ways to engage:
Gamification Apps: The word “gamification” often stops people in their tracks. Wait, is it games? Will your attendees be playing video games at your conference or event? Are we talking Tetris? Well, yes and no. Gamification is the integration of game-like activities in non-game environments. There is purpose in the game—unlike video games where it could be argued the purpose is to disengage, event gamification’s overarching goal is to engage.
Event planners can offer games that are event-focused and intended to build community among the attendees all while building engagement with your brand or conference theme. This approach really turns an attendee of an event into an actual participant, which transforms an event to an objective-fulfilling experience.
Here are some gamification models event planners are using:
Polls, Reviews, Surveys and Feedback: Apps with these end goals are priceless. Even if all you had was an event app that asked a series of questions about an attendee’s experience it can enhance so much. Simple polls, when well-crafted, can light the engagement fire under an employee. Reviews post-event are always valuable to a company.
Benefits of survey apps:
These event planner apps just barely scratch the surface when you consider all the ways technology could enhance the experience and boost the engagement of your employees during an event. The critical piece to all of this is: planning. Advanced planning practically ensures you’ll have a successful event. Being thoughtful about how participants will move in your event space might just inspire how they move and work back at their desk. Technology can help! Connect with Docherty to help create a powerful, memorable, engaging event.