Annual Sales Meetings Fails and Successes

Posted On: June 2, 2016

It comes around every year, that looming question: “What should we do for our annual sales meeting?” And, equally daunting is that companion question: “Who is going to shoulder the burden of planning it?” 

As a Human Resources or administrative professional, planning this event for your company often falls to you. It can feel overwhelming on top of your regular responsibilities, which are vital to keeping your company’s workforce healthy and on-track. Large company events are a serious undertaking, requiring careful attention to details like location, speakers, food, and theme. And, if poorly executed, annual sales meetings can be a drain on company resources and morale.

Planning an annual sales meeting doesn’t have to be a thorn in your side. With the help of Docherty Incentives and Meetings, organizing an event that motivates, inspires, and rewards your company’s employees is a completely taken care of. Let Docherty take the burden off the shoulders of Human Resources and Administration so you can get back to your regular work.

How exactly can Docherty Incentives and Meetings help? As a full service incentive marketing and global event management company, Docherty knows best practices for designing annual sales meetings that reach or exceed company goals. Let’s walk through a list of common planning pitfalls and counter with ways Docherty Incentives & Meetings can set you up for success.

THEME FAIL: Management selects a theme that has no real connection to the employees. For example, “Go for the Gold” is chosen during a Summer Olympics year. Most staff are not going to treat their sales goals in the same way a premiere athlete will treat their Olympic aspirations.

THEME SUCCESS: Management steps back to ask: “What is the major goal for this meeting?” and “What do my employees think?” Based on overarching and strategic aims, as well as conversation or even surveys with staff members, a theme is selected that jives with the workforce and company goals. Docherty Incentives & Meetings can help your organization build upon a theme, incorporating elements into venue and group activity choices.

ORGANIZATION FAIL: Employees know when things are disorganized. If no clear agenda or purpose is apparent, then they will feel angry that their time is being wasted. When small details fall through the cracks, staff will feel dishonored -- which is the exact opposite purpose of an annual sales meeting.

ORGANIZATION SUCCESS: Partnering with Docherty Incentives & Meetings gives you and your employees the confidence that things will run smoothly. From customized event websites to staging and set design, Docherty can make your event seamless.

BUDGET FAIL: We all want our staff to feel celebrated and the annual meeting is a time when most companies pull out all the stops. Fine food, fancy hotels, and stellar entertainment -- it all comes at a cost. If you are not careful, you can easily go over budget.

BUDGET SUCCESS: Docherty Incentives & Meetings has over three decades of experience helping companies plan compelling and on-budget events for any price point. Docherty staff can walk you through all the options and find you the best deals, taking the guesswork out of financial planning for your annual sales meeting.

SCHEDULE FAIL: When your whole team is together, it is natural to want to get the most out of your time. The trouble starts when you try and jam-pack the schedule with long, indoor meetings. Your employees are only human, and no one can be attentive after sitting through presentations all afternoon. Instead of boosting morale, your employees will feel unhappy.

SCHEDULE SUCCESS: Docherty Incentives & Meetings knows best practices for pacing meetings and events. Offering a full night of free time, dinner and entertainment - for example - shows your employees that you honor their time and respect their work. Pacing is also important when considering new product introduction, training, and networking opportunities.

When you partner with the experienced team at Docherty Incentives & Meetings, planning a successful annual sales meeting is no longer a burden. Let the experts put your mind at ease by setting you up for theme, organization, budget and schedule success. It is never too early to start planning events; Docherty is already working with companies to plan annual meetings in 2017 and 2018. So what are you waiting for? Take the stress out of annual sales meeting prep and trust you are in good hands with Docherty.